University of Virginia Web Publishing Guidelines

University Communications Website Guidelines

The following guidelines are currently recommended by the Office of Communications and are intended to help in creating a clear brand identity and a consistent look for all University websites. Please note that new standards are in development for 2015, and the guidelines presented here are subject to change.



  • A site should be substantially complete in content.
  • Information should be updated in a timely fashion.
  • Where possible, pages should link to and not duplicate standardized University content such as catalog information, admission requirements, costs, etc.
  • Use of intellectual property in page content is governed by University copyright policy.
  • Pages must adhere to University privacy policy.
  • Advertising is not permitted on any part of the site, including but not limited to company/vendor logos and acknowledgements. All Web pages must adhere to University advertising policy.

Page Changes/New Pages

  • To allow the U.Va. Home Page and A-Z Site Index to be updated, advance notice of page title changes and URL changes should be provided to the University Communications Office.
  • A dean of department orĀ appropriate unit head must contact University Communications to request a new link from the home page or the site index or to include a new page in the U.Va. Web Search.
  • New pages must meet the basic University web requirements as outlined here.